Facebook is trying to attract advertisers skeptics in India with features such as free email support for questions about advertising and advice on increasing sales in a bid to increase revenue from its second largest market.
Facebook has 132 million users in India, second only to the 193 million dollars in the United States, according to the company, and the country is critical to the global expansion of Menlo Park, California, in the social network. But so far, the reward has been small: Facebook earn 15 cents per user in India every quarter, compared with $ 7 to $ 8 is done in the US each user, analysts (about Rs 448) ( Approximately Rs 512).
Facebook does not break on their income in India, but Neil Shah, an analyst at Counterpoint Research, a technology consulting firm based in Hong Kong, estimated to bring $ 15 million (approximately Rs. 97 million rupees) fourth, far behind of the $ 350 million (approximately Rs. 2,266 crores) estimates Google makes no quarter. Google, which created in India in 2004, has been in the Indian market six years of Facebook, and search ads are more familiar to advertisers there that display ads Facebook offers.
The business-boosting features, Reuters described by company officials and Indian businessmen, are aimed at advertisers and Mohit Khattar, managing director of shopping online grocery company Godrej nature, one of about 60 to 65 million small and medium enterprises in the country. He said he began advertising on Facebook about two months ago as the company increased its online presence. He found that the events in-store advertising and sales helped attract customers, but do not provide specific figures. "Because our customers are on Facebook, we are in Facebook. It's that simple," Khattar said. Facebook declined to say how many staff it has in India or how much has been invested since launching operations there in 2010.
But the world's largest social network says it has seen early signs its efforts are working. The company unveiled a new type of advertising designed specifically for India last year, called "click to missed call." Users click a button on an ad that automatically calls an advertiser. The user hangs - to save the charge for the call - and the advertiser returns the call with a prerecorded message.Garnier Men, a company hair care of the most important men in India and a unit of beauty products giant L'Oreal SA, saw online sales more than doubled using Click for missed calls, according to Facebook and company.
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