HTC today unveiled 3 smartphones, including the HTC M9 +, priced at Rs 52,500, which will be available from May. In addition, the company also expanded its portfolio of 4G devices with models that could be priced below Rs 20,000 this year.
"We are closer to our goal seven percent of sales volumes in India and hope to reach 10 percent by the end of this year," said HTC President of Global Sales and Chief Financial Chia-Lin Chang.
He said the company will expand the product portfolio to comfortably reach the market share of 10 percent. "We are planning to come over 4G smartphones is likely to be priced below Rs 20,000. In addition, we hope to bring our portable devices in India," Chang said.
When asked about the strategy of HTC to boost sales in India, where the sets of inexpensive running out of stock in a few minutes, Chang, "We do the tactics of opportunistic sales said. We want to be regarded as brand stable. If we create the demand must be able to meet demand and ensure good after-sales service ".
The company also announced the insurance plan for their mobile, HTC Advantage, covering accidental and liquid damage, provide free pick-up and drop facilities in case of complaints. Siddiqui said the company will start selling HTC One E9 + and HTC Desire 326G in the second half of May and the prices of these devices will be shared about their time of release.
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